How Long Does it Take to Rank in Google?


Is your site a new site? If so, are you competing against other sites that have been around for a year or two years, Ten years? If that's the case, then you're going against sites that the search engines already know moreover, they have already decided they trust them, whereas you're the new kid on the block, and it's going to take a little time to build up that trust with the search engines. It's even theorized that some of the search engines will put you in what's called the sandbox, and say, "Okay, you get to play with the other kids for now, for at least six months alternatively, so, and then we'll let you start ranking for some real keywords." So you may get some of the non-competitive keywords at first, but the competitive ones, you're probably not going to see for a while. the search engines are trying to provide the best results for their visitors and their users. So, it will take time for you to establish yourself as an authority or someone that understands.


When I talk about authority, what I mean is how important do the search engines think your site is, within your niche? This is determined a lot by the number of links that you're getting, but also by social shares and citations and things like that. It's every time someone is referring to you and they're linking to you, they're telling the search engines, "this is a valuable site; we think that you should look at this site." The more people that do that, and the more valuable sites that do that, reputable sites that do that, the more authority the search engines give you, and then they're willing to rank you for more and more competitive keywords. So if your site isn't authoritative yet, it's going to take some time to build that up. 


If your site is already optimized and you're not ranking for the keywords that you're targeting, then it means you have a site authority problem. Like we just said, that takes time to build that site authority. If you aren't optimized yet, though, your the site may be able to rank well. You may have the authority that you need to rank well for these keywords; you haven't told the search engines what to rank you for. In that case, it could be a rapid process. It may just be optimizing the site, and then within a couple of weeks, as the search engines adjust, you start to rank well for those keywords


What are they doing? That's going to make a significant impact on how long it's going to take. SEO is like a race that does not have an end to it. It's not just a matter of you getting yourself in position and getting to a certain point; you're competing against all these other websites that are out there. If there are many websites that are out there competing for particular search terms or search phrases that makes it even more critical that you have to be doing things on an ongoing basis.


This is a little tricky because of many people think that they're being penalized just because they're not ranking well, but they're not being penalized. What we're talking about here are real penalties. If you've done something that violates the search engine's terms of service and they have manually taken action against you, that's a big deal. It takes a lot to recover from a penalty; that's something that doesn't happen overnight. They want to see that you are fixing what you've done, that you are not violating those rules anymore, and they want to look at that over a period. So you may fix everything and then contact them and say "Okay, everything's fixed." to rank well for keywords anytime soon, or maybe not even at all.