A Beginner's Guide to SEO - A Step-by-Step Guide for 2020

SEO stands for search engine optimization. SEO is the process of modifying the layout and the content of your website to make it appear in the search engines. You can increase your visibility in the organic or unpaid search engine results by optimizing your site for search engines.
By enhancing SEO, your company makes the comprehension and indexing of your content easier for search engines. The more your website is guided to the search engines, the more likely it will be when you look for keywords that pertain to your product or service offered to recommend your website or post to a specific search engine user.

What is Structured Data? And Why Should You Implement It?

Strictly speaking, structured data is an extension to the website code which offers search engine information on a domain, site, or organization. Structured data is a mark-up type. Therefore it will provide users with the information they need when searching by enhancing the awareness a search engine has on a specific page or website. It also ensures that a business would benefit from a higher and more appropriate level of traffic if it invested in organized data on its web.
Although structured data are not directly ranking, other elements of your website that rank can still have an influence. Site Speed has always been more relevant in a world where lots of research is done (including the most extensive search) through mobile devices, particularly when you realize that users leave a page that takes more than three seconds to load.
This is why many businesses (read more about it here) have introduced Accelerated Web Pages (AMP) that can address crucial web speed issues and improve the pages' usability.
For sites that are located in highly competitive vertical areas, it is crucial to take advantage of your competition. This can be done using Google to determine your website presence.
On the right side of search results are information graphics cards that provide the website with practical and visual elements for users, making it much easier for users to learn about them.
You can test compliance with technical guidelines using the Structured Data Testing Tool and the URL Inspection tool, which catches most technical errors.

How to Improve Page Speed from Start to Finish?

The speed of a page is the time needed for loading a web page. It is difficult, since many metrics collect page load elements in different ways, for various purposes, and under different test conditions, to assign a single number to page speed.
Work on your CSS coding: Where page speed is difficult, there is no one to do it in many situations. Most approaches have limitations, and others are more challenging in implementing and preserving them. In your situations, you must determine what is most comfortable, fastest, and safest for you.
When you look at CSS files, you block CSS files by default, which means they have to be downloaded before a page shows the user's content. You can then re-use this file for subsequent page loads, as the cache is given. So it doesn't have to be downloaded again, and the following views should be faster.
It is a good idea to set a target where you want it to be before you start working on the pace of your web.
When you don't know what appropriate page speed is, it can be difficult.
The best technique is three seconds, according to Google. Sadly, the new benchmark study reveals that most sites are nowhere near.
Google found that it took 70 percent of analyzed pages approximately seven seconds to view the visual contents over the fold in a study of 900,000 ad landing pages covering 126 countries.

What are the different Performance Tools?

  • Lighthouse: It gives you personalized advice on how to improve your website across performance, accessibility, PWA, SEO, and other best practices.
  • WebPageTest: Allows you to compare performance of one or more pages in controlled lab environment, and deep dive into performance stats and test performance on a real device.
  • TestMySite: Allows you to diagnose webpage performance across devices and provides a list of fixes for improving the experience from Webpagetest and PageSpeed Insights.
  • PageSpeed Insights: Shows speed field data for your site, alongside suggestions for common optimizations to improve it.
  • Speed Scorecard: Allows you to compare your mobile site speed against your peers in over 10 countries. Mobile site speed is based on real-world data from the Chrome User Experience Report.
  • Impact Calculator: Allows you to estimate the potential revenue opportunity of improving your mobile site speed, based on benchmark data from Google Analytics.
  • Chrome Developer Tools: Allows you to profile the runtime of a page, as well as identify and debug performance bottlenecks.

Robots.txt and SEO: Everything You Need to Know

A file robots.txt tells you where search engines can and cannot go. It lists mainly all content that search engines like Google want to lock. You can also tell some (not Google) search engines on how to crawl the content.
Robots.txt is one of the simplest website files, but also one of the hardest to destroy.
Know that you can provide instructions for as many user agents as you wish in your robots.txt script. That said, it acts as a clean slate each time you declare a new user agent. In other words, the directives announced for the initial user agent do not apply to the second or third or fourth user agent when incorporating several user agents directives, and so forth.
The exception to this rule is if you are more than once announcing the same user agent. This incorporates and meets all applicable directives.

Here is a simple robots.txt file with two rules, explained below:

# Group 1
User-agent: Googlebot
Disallow: /nogooglebot/
# Group 2
User-agent: *
Allow: /
You can submit a URL to the robots.txt Tester tool. The tool operates as Googlebot would to check your robots.txt file and verifies that your URL has been blocked properly.

How to Create an XML Sitemap?

To build an XML sitemap for any website, you can use Screaming Frog. What CMS you use, how big the website is, how old the site is, or something is, does not matter. In reality, to build a sitemap, you don't even have to own or access the website.
Will this entail any costs? The tool that we use, Screaming Frog, offers up to 500 pages of free crawling. You need to buy a Screaming Frog license to crawl websites larger than 500 pages.
Create an XML sitemap that can be submitted to Google, Bing and other search engines to help them crawl your website better.

Alt Text for SEO: How to Optimize Your Images

Today, Google's SERPs have as many results as text-based search engine results. In addition to the 'Pictures' tab at the top, Google will be lifting a substantial collection to clique able images at the start of the main result page — before any organic text results being even available. Instead of the "E-Newsletter Template," which is the first screenshot, Google produces for the word 'search.'
 You can still skip a particular source of organic traffic, given your best SEO efforts: the photos of your website. Where do you get through this flow of traffic? Old text image.
The subjects that businesses and publishers produce content increasingly need images to accompany their text. For example, photographic examples of your perspective are essential for the reading experience of your visitors when you are writing about photography. Screenshots of this software are often the best way to show how to use a specific type of software.
If you create content in an environment that needs visual help, consider how your audience may prefer to find answers to their questions on this issue. Google searchers also do not want to see the traditional blue search result — they want the picture itself to be incorporated into the web.

Canonical Tags: A Simple Guide for Beginners

HTML code snippets that describe the primary version for double, near-duplicating, and similar pages are the canonical tag (rrel="canonical). This means you can use canonical tags to specify which version of the main one is available, and therefore should be indexed when the same content or similar content is available under different URLs.
Google doesn't like material duplicates. For them, choosing is more difficult:
     Which index page edition (it's just indexing one!)
     What edition a page should be graded for corresponding queries.
     If it should be unified on a single page as a "bridge equity," or split into separate versions.
There can also be too much-duplicated content impacting your "crawl budget." Google will spend time crawling on many versions of the same page instead of discovering other relevant content on your website.
Google says that the canonical URL you set usually is respected, but not always. This is because canonical tags are not instructions. As long as some signals such as a connection are known, the canonical URL should be consolidated.
It also helps reduce Google's chance to display an unwanted version of the page as Canonical by using canonical tag best practices. Ahrefs explained in details about using canonical tag best practices. Click here to check.

Nofollow vs. Follow Links: Everything You Need to Know

Hyperlinks with a rel="Nofollow "tag are the following links. Such relations do not affect the destination page search engine rankings as Google will not pass PageRank or anchor text. Google does not even crawl links that are followed.
If you are a blogger (or a blog reader), you have painfully come acquainted with people who seek to boost search engine rankings on their website by posting linked blog comments such as "Visit my pharmaceutical discount site." This is known as "comment spam." From now on, Google will not be credible when we place websites on the results of our search if we see the attribute ("rel="nofollow") in a hyperlink. It's a way to make sure spammers do not gain from abusing the public domain like blog posts, trackback lists, and referent lists. That's not a negative vote for the website that posted their message.
A no follow link is created with the nofollow link HTML tag, which looks like this:
rel=”nofollow”>Link Text
There are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit.
For Firefox are:
·         SEO Quake
·         SearchStatus
For Chrome:
·         NoFollow Simple

Rich Snippets: What Are They and How Do You Get Them?

Google Search results with additional details displayed are usual Rich Snippets (also known as "Rich Results"). Typically, this other data is derived from structured data in an HTML file. Popular types of Rich Snippets involve reviews, recipes, and events.
The first step is to find the Rich Snippet type you would like to receive. This allows you to use a standardized markup, which is designed especially for this sort of Rich Snippet in the SERPs. It has hundreds of styles of Rich Snippet. However, a decent number of them only refer to a particular category of the website (such as flight information and books). Implement Structured Data With Schema when it comes to Structured Data, most websites use Schema.org markup.

What are SERPs? Search Engine Results Pages Explained

A page that is created by a search engine in response to a user request or inquiry is known as a search engine result page (SERP). The SERPs display a list of user search results or pages. Pay ads may also appear in the SERP, if applicable.
If you are interested to learn more about search engine optimization (SEOs) and their value, keep reading!
What did you last to do with Google? Can you remember the results scrolling? The search engine results in pages or SERPs containing all the clickable choices for new details.
SERP stands for a search engine results page, as well as after you plug in a query into the search bar of Google or any other search engines, that is the sort of page showing the results. Search engines may give a list of URLs relating to the entered keywords.
 The Keyword sentence is ranked from best to least using the specific ranking factors of the search engine, which are suitable web pages that contain keywords. For instance, Google has more than 200 algorithm ranking factors.
The first SERP usually receives users' attention and clicks, but a range of pages full of results are available from search engines.
If you prefer Google, Bing, or the Ecosia search engine, the "SERPs" mark applies, and you want your company's website in an excellent place to draw leads and customers in common keywords.

Google Sandbox: Does Google Hate New Websites?

Google has not confirmed Google's Sandbox officially. Most SEOs depend on the fact that when trying to identify new websites, they see a sandbox-like effect. What is the truth, then? Was the sandbox available in Google in 2018? If so, how do you stop "sandboxing" Google's site?
I contacted a few SEO practitioners to address those questions in 2018, based upon their experience with new websites, to learn what they think about Google sandbox.
In 2004, webmasters and SEO practitioners found that, despite their SEO efforts, Google was not well-positioned with their newly launched pages for the first few months. Yet other search engines, including Bing and Yahoo, rate them high. It took several weeks or several months to generate this "sandboxing" effect.
Bearing in mind that Google does not trust in brand new websites and aims to provide its users with reputable and high-quality materials, this makes perfect sense.

Google’s “Disavow Links Tool”: The Complete Guide

You can disavow specific back links by Google's Disavow Links tool for ranking purposes. The technical method is simple: you are supplying a sent file with the linked pages or domain that you want to disavow through Google Search Console (GSC), a file that contains a strong proposal rather than a directive.
Although Google continued to alter its algorithm in subsequent years, it took April 2012, when Google roll-out the first Penguin algorithm, to make the next significant move towards linkage schemes.
Penguin was a "remote screen" that went by search results. This technical information meant that after comprehensive site cleanup, an algorithmic penalty could continue for months.
With Manual Behavior, Google has introduced algorithmic penalties that it sent to webmasters, where it "detected an unnatural, misleading or deceptive pattern of outbound links."

How to Find and Fix Broken Links (to Reclaim Valuable “Link Juice”)

In SEO, a lot of attention is paid to building new ties when thinking about connections. However, while it is beneficial to make new links, it is also of great importance to preserve your link profile so that the link juice is not lost on your website. You will maintain the consistency and SEO strength of your back links by identifying and repairing broke links through link reconsideration.
Since the launch of Penguin 4.0, released by Google in September 2016, a consensus has changed. Penguin 4.0 highlighted Google's upgrade to an algorithm called "real-time" Penguin, which also allowed Google to combat Spam on a page level.
There are a number of tools you can use to identify broken links, many of them free.

301 Redirects for SEO: Everything You Need to Know

A redirect is a way to take users and search engines to a URL other than that which they originally asked for. The three redirects most often used are 301, 302, and Meta Refresh.
A 301 redirect (ranked power) is a permanent transmission to the redirected page of between 90 and 99 percent of the connection's equity. For this type of redirect, 301 refers to the HTTP status code. The 301 redirect is the easiest way to enforce redirects on a website in most situations.
Some of Google's staff have indicated that there are instances in which 301s and 302s are similar to treat, but our proof shows that it is best to use a 301 to redirect URLs permanently when search engines and navigators of all kinds are secured. The Internet uses the HyperText Transfer Protocol (HTTP) protocol, which governs the functionality of URLs.

Hreflang: The Easy Guide for Beginners

You have to recognize and use the hreflang attribute if your website includes content in multiple languages. In this post, we will discuss everything from the basic definition, implementation, and problem-solving.
Code Sample
link rel="alternate" href="http://example.com" hreflang="en-us" />
Hreflang is an HTML attribute for defining the webpage's language and geography. You may use the hreflang tag to flag such variations to search engines such as Google if you have several versions of the same page in different languages. This helps them to provide their users with the right version.
You would want search engines to show their users the most appropriate versions if you spent time traducing your content in multiple languages. Google and Yandex are both watching hreflang tags to help. This hreflang tag generator can help.
Catering to users of search engines in their native language also increases their experience. Many good things we consider to have had a positive impact on SEO and rankings also mean fewer users click from the sites and back to the search results (i.e., a higher dwelling time) a lower rate of bounces, higher time per page and so on.

How to Remove URLs from Google Search

Method1: use Google search console


     Using Google Search Console, it's easy to delete URLs from a website you own.
     You must begin by submitting and checking your site if you haven't.
     The Google Search Console is one of the important  tool for handling the look as well as the output of your website.

Method 2: use the no-index Meta tag

     The Noindex meta tag is the most common way to exclude or exclude the indication of URLs from search results.
     The code snippet in the HTML header of your Web site is tiny. It says Google and other search engines don't display the search page.

Method 3: delete the URL

     You may easily remove the URL from your site if your desired removal does not serve any function.
     This returns an error of 404 (Not Found) or 410 (Gone).

Method 4: don’t count on robot.txt

     Robots.txt is a root domain file (e.g .., robots.txt) that says robots can not access the search engine.
     You may use it, for example, to tell Googlebot to keep your site away with disallowance.
     However, robots.txt cannot always be used to block URLs in search results. It is not always a good idea.
If they do not belong to a site you run, deleting URLs from Google is far more difficult. But you might be able to get Google to erase it by filing a DMCA update request if anyone copied your contents. The best way is to begin by sending the DMCA application to the web hosting company of the website that hosts your copied content. They'll then be forced to pick it up. But this tool allows you to submit a DMCA application directly to Google. Google has also produced a thorough guide on deleting material from third parties on this website.

How to Use Google Search Console to Improve SEO?

To easily monitor your website's performance, Google Search Console has been designed. Through your Google Search Console account, you will gain useful insights that will help you to see which part your website needs. It can be a technological aspect of your website, for example, that number of crawling errors that must be corrected. This can also give more importance to a specific keyword as the rankings or expectations are dropping.
In addition to looking at these results, if new errors are found on Google Search Console, you will receive email updates. Thanks to these notes, you are easy to learn about problems that you must solve. This is why everyone should know about a website.

How to Submit Your Website to Search Engines?

To show your website to Google, Yahoo, or Bing, you don't need an SEO (Search Engine Optimizer). You are not paying for natural (free or organic) listings in any of the significant search engines. Google has ways to index your web pages directly.

How to Do an SEO Competitor Analysis?

     Specifically, it helps you to carry out a competitive SEO analysis:
     Find out what works in your business and what doesn't.
     Find and capitalize on competitor weaknesses.
     Check for and reproduce the powers of competitors.
     Understand what SEO tasks should be prioritized for the future.
     Understand how difficult it is to outperform SERP rivals.

Tools You Can Use for SEO Competitive Analysis

How to Find and Steal Featured Snippets?

In reality, it is when Google displays explicitly in the search results in a response or a partial answer to the query.

You probably saw them before; they continue to appear for many "informational" searches (like questions). In reality, Google is showing ~12.3 percent of search queries for featured snippets, a number.

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2 Comments

fashion mania said…
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fashion mania said…
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