How to Protect Your SEO During A Website Migration

A website re-launch, especially one with a change in domain name, can dissolve a brand’s digital footprint and negatively impact visits and conversions driven from search. You can use Webmaster Tools to collect all of this information. To do this, simply put your into a Google search and the output will show the number of pages that match your website domain within the index.

Within Webmaster Tools, you can download your current sitemap and assess the types of URLs that are included.If you don’t know the URL address of your robots file, you can find it within Webmaster Tools under Crawl > Robots.txt Tester.You can view the total number of links to your website and the top linked pages within Webmaster Tools under search traffic.

Ideally, you should contact the webmaster hosting each link that you have within your profile and ask them to update the URLs of your back- links to match the new URL. Once your website migration is complete, it is important to complete the following items to minimize rankings and traffic losses as :

  • Google re-indexes your website.
  • Review Header Responses
  • 301 Redirects
  • Robots.txt
  • Title Tags & Meta Descriptions
  • Meta Robots Tags
  • Internal Duplicate Analysis
  • XML Sitemap Creation
  • PageSpeed
  • Canonical Tags
Make sure that you successfully complete your migration before cancelling any old hosting plan to protect all your files and database information.