Digital Marketing Strategies for Brand Promotion

Digital marketing strategies adopted for brand promotion is essential to increase sales and for creating awareness about the product among the customers using digital technologies mainly on the internet, but also including mobile phones, display advertisement and any other digital medium.

The use of digital marketing in the digital era not only create awareness of the brand but also allows for online customer support 24/7 to make customers feel valued. Customers before buying any product often do an online research. That is why it becomes extremely important for the companies to create a proper image of their brand in various platforms like the social media, e-commerce and much more.

Here are a Few Ways to Use Digital Marketing Strategies for Brand Promotion:

Identify Business Goals

Every word used in digital marketing strategy serves the goal of the company. The company simply cannot move forward without knowing what they are working at. A proper clarity on the mission of the company will aid in devising successful digital marketing strategies.

Online Behavioral Advertising

It is the practice of collecting information about a user’s activity on a particular platform or a site in order to deliver advertisement suited to the user’s interest and preferences. This enables a good reach to the target audience.

Importance of a Website

Creating and maintaining a website is one of the most important branding tools. This can improve the brand’s visibility.

Using the Right Platform

With so many digital media platforms, to create an effective brand promotion the company should concentrate on the platforms where the company has the highest chance to engage with the audience. Various platforms that can be used are:

E-mail Marketing: It is a way to rapidly communicate with the potential customers and the cost of this type of marketing is very low.
Social Media Marketing: The social media channels include YouTube, FaceBook, Twitter, Instagram, Google, etc. This is the most effective platform as almost every individual uses these platforms. The potential reach of social media is indicated by the fact that in 2015, each month the facebook app had more than 126 million average unique users and twitter had more than 80 million unique users.
Game Advertising: Game ads are the advertisement that exists within the computer or video games. The ads may contain clothing brand game or the brand name of cars.
Leverage Video Marketing: posting branded videos relevant to the brand can get the brand noticed in front of the targeted audience.
Starting a Blog: It improves the brand’s search engine rank , establishes validity in the product and also helps to cultivate relationships with customers and other influences.

Close Range Marketing

In this type of marketing,Wi-Fi or Bluetooth is used to send promotional messages of products and services to customer’s smartphones or tablets in close proximity.

Evangelism Marketing

In this type of marketing, a fan customer club is created to enhance sales.

Brand Visibility through Social Media Campaign

The audience should be encouraged to share content based on the company’s brand value. For instance, a company can launch a contest on a FaceBook page or Instagram where the customer is asked to share a photo of something that the company’s brand believes in.


Lucrative offers can make the digital marketing more effective. A discount coupon for the potential audience on his/her birthday. This would invite more engagement and word of mouth publicity.

Digital marketing has become the need of the hour and any business irrespective of the size and kind needs to embrace digital marketing.

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