How to Use Google Trends for Keyword Research

If you're designing your SEO strategy, you must do a keyword analysis 1st. This could be finished with the Google AdWords keyword planner. However, another excellent possibility is Google Trends. Google Trends permits you to find out heaps from your keywords. It'll offer you information for not merely nowadays, except for an extended amount of your time. We'll show you the way to use Google Trends for your keyword analysis. 

Google Trends is ready to:
  • Show you trends for your keywords.
  • Help you finding content ideas.
  • Show you seasonal spikes and natural variations for your keyword at a look. 

How to Begin

You don’t want a Google account to access Google Trends. As presently as you're on the website, you'll enter your keywords. If you wish to feature multiple keywords or search terms, you'll separate them by commas. 

Refine your Question

When you run a business marketing chocolate, it should be attention-grabbing to understand what reasonably chocolate is most well-liked. The graph shows you right away that Swiss chocolate is a lot of fashionable than each British and Belgian chocolate. This can be a worldwide trend. to envision if the trend is that the same in an exceedingly specific country, you'll specify this within the menu below “Worldwide.” The question can even be refined by choosing time vary, class and therefore the kind of search. 

Collect Ideas for your Promoting

If you're targeting British market and came to Google Trends to seek out what content you must write to boost your rankings for the keyword "Swiss chocolate,“ you'll collect ideas by having a glance at connected search queries. For instance, it may well be a good plan to write down a direction for jellyroll, exploitation Swiss chocolate. 

Choose your Moments with Wisdom

If you came to Google Trends to seek out that chocolate is most well-liked within the days before Christmas, you'd set your date to vary to December 2016 and conclude that Swiss chocolate is incredibly fashionable in recently. Oddly enough you see that demand goes down right when the vacations which Belgian and British chocolate area unit reading for brand spanking new Year’s. This information will assist you to opt for the proper moment to share your content. 

There area unit 2 choices obtainable in Google Trends for connected queries: “Top” and “Rising.” If you’re curious on the variations between these two choices, hit the interrogation point icon next to “Related queries” within the Google Trends interface.


People area unit doubtless Googling your whole.

However, that of your competitor's area unit they were additionally looking for?

Here’s a way to notice out:

Enter your brand into Google Trends, then take a glance at the connected queries.

Final Words

Google Trends wasn't created explicitly for content marketers and SEOs. However, as you'll see, it is often terribly helpful for keyword analysis. (And different marketing-related tasks.) There’s the no different tool which will offer you the freshest information on what’s trending in search immediately


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