5 Low Budget Marketing Tips That Every Small Business Must Try

When it comes to marketing, a low or limited budget can make you feel stagnant with the limited options available, but the fact is you’re not alone. Many other entrepreneurs face the same issue. The only way to come out of this situation is to implement new and budget-friendly innovative marketing techniques. Such situations can be turned as a blessing. In this article, you will get to know about some of the best low budget marketing techniques that every small business must try once. 

1 Public Relations

This might sound pretty old school to you but it still works. Spending a good amount on hiring a PR agency is not always required, instead, you can do this whole process on your own. First of all start with a good press release, next, focus on ways to distribute it. Find people from your own contact that can be journalists or from the same niche as yours and pitch them for the same. 

2 Content Marketing

Nowadays, content marketing has become a popular tool in the marketing industry. Every other brand is optimizing their content marketing techniques. So, it can be said that content has definitely become king, because of various reasons like it’s a low-cost, high return method. A successful content marketing campaign will always have a viral subject in it. Never miss out on content marketing because not only does it helps to increase brand awareness but also helps to improve SEO of sites. 

3 Get Remarkable Business Cards

Business cards are one of the most overlooked marketing technique. Although, it's a traditional method that is used by varied companies, this might seem to be lost in the onslaught of new digital marketing techniques, but it still has the same impact on others. Where everyone is busy focusing on all new competitive marketing techniques, you can make a unique and outstanding business card to make your brand stand out. These can be a great source of a conversation starter. It isn’t necessary to take professional help for this. You can create a business card with the help of a free designing tool like Canva. It is a time and cost saving designing tool.


SEO is an amazingly low budget marketing technique which many brands have started using. To improve site, SEO is a manual work that needs a good amount of your time. If you don’t have that much of time, take help from SEO consultants. Hiring an SEO consultant that has a good experience is highly recommended. You can also study about SEO through various sources available online like ebook, webinars, and blogs.

5 Social Media Marketing

Social media has to be one marketing technique that you can not think of skipping, especially when the scope of marketing is growing on it enormously. Social media platforms should never be used just for brand promotion. You can include some content that is relevant to your niche and has useful information for your audience. This will surely help to build a relationship with the audience following your brand page. Engage in some useful conversations with your followers.

I hope the above list of marketing tips helped to know about some new techniques. In case of any doubt, feel free to contact us through the comment section below. Thanks!

Author Bio:
Kavita is Outreach Specialist cum Content writer. When not glued to her laptop, she can be found making travel plans that rarely happen :wink: Connect with Kavita on Twitter @dreamerkavita